Using the UMBC Brand

The UMBC brand and style guide is a collection of guidelines for correct use of the university name and visual identity, as well as punctuation and grammar information for print, electronic, and social media communications at UMBC. Use the guide and the links below to introduce yourself to UMBC’s brand for storytelling, photography, design, video, and other communications purposes.

What Makes Us UMBC 

Using the Brand in Your Writing    

Showing Our Story: Graphics

Showing Our Story: Photography  

Showing Our Story: Video

Commitment to Web Accessibility

Brand FAQs

Join our Brand Ambassadors myUMBC group