Using the UMBC Brand
The UMBC brand and style guide is a collection of guidelines for correct use of the university name and visual identity, as well as punctuation and grammar information for print, electronic, and social media communications at UMBC. Use the guide and the links below to introduce yourself to UMBC’s brand for storytelling, photography, design, video, and other communications purposes.
IMPORTANT AI Disclaimer: As UMBC faculty and staff use AI to create materials, it is essential to use authentic imagery and our official logo to ensure the most accurate representation of UMBC. Failing to do so harms our brand and reputation. Never recreate the UMBC logo using AI. Campus photography MUST accurately represent our actual campus, and not AI-generated people, scenes, or buildings.
Using the Brand in Your Writing
Showing Our Story: Photography
Commitment to Web Accessibility
Join our Brand Ambassadors myUMBC group