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From the President

More eyes are on UMBC than ever before. The achievements of our students, the innovative teaching and scholarship of our faculty, and the economic impact of the campus are increasingly visible. At this exciting time in UMBC’s development, it is important to present the University clearly and effectively to all of our constituencies.

UMBC’s positioning statement, An Honors University in Maryland, reflects the quality of our institution and has helped us achieve new levels of recognition both regionally and nationally. Consistent use of this identity will further distinguish the University with key audiences and the general public.

This style guide shows the correct use of the University name and visual identity. By following these standards, you will help strengthen UMBC’s public image. I hope you will become familiar with the contents of this guide and rely on it when needed. Because no manual can address every communications question, please feel free to contact the Marketing and Creative Services staff listed on this site for assistance.

Thank you,
Freeman A. Hrabowski, III

About the Style Guide

This style guide was developed by the Office of Institutional Advancement to promote consistency in text prepared by UMBC departments and offices, and to promote proper use of UMBC wordmarks, logos, and other elements of the UMBC identity.

This guide is a living document meant to grow and change as needs arise. If the style guide does not answer a particular question related to grammar, capitalization, etc., please consider the Associated Press Style Guide an appropriate resource for those purposes.