Video Tools and Animations

These tools and animations have been designed to ensure brand consistency across videos at UMBC. Please follow the directions, and utilize the files provided below. If you have any further questions regarding these directions or files, please reach out to University Communications and Marketing’s video producer by emailing

Open and Close of UMBC Videos

The horizontal UMBC shield logo should be used at 50% size over a piece of footage. The background footage should be blurred and set to approximated 60% opacity or should be dark enough so that the logo is clearly visible.

While we recognize that there are many different usages of video within the UMBC community, attached on this link there is a starter Adobe Premier Pro project with the above outlined adjustment layers already created for your usage, and the proper lower thirds already in the project. Premier Pro has been used to create this project as it is publicly available for all staff and faculty by DoIT on the software downloads page.

Titles for UMBC community members

A standard Motion Graphics Template for use in Adobe Premier Pro is included in the below link, as well as the Default UMBC Project folder above. All names and descriptors should follow the UMBC Text Styles and the UMBC Alumni Styles webpage guidelines. These templates require the use of the UMBC primary font Avenir Next, please refer to the Typography Page on the Styleguide for directions to purchase fonts you do not have access to currently.

Video Animation download (With Alpha)

Community-Produced Videos

As UMBC faculty, staff, and students create videos to inform and inspire our community, we want to help keep that work on brand. To assist with this, we have produced two sizes of special end cards (below) for general use.
In addition, we invite you to read our guide for producing high-quality video on your phone.
For questions about community-produced videos, please contact University Communications and Marketing’s video producer by emailing

UMBC Land Acknowledgement Statement Animation

UMBC acknowledges the land of Indigenous peoples on which UMBC is located and encourages all in our community to share the following video statement during meetings or as part of other projects. For more information about the statement, visit the Office of Equity and Inclusion.