There will be instances (e.g., in the case of signage, promo items and/or apparel) where a college, division, or office name is appropriate in combination with the UMBC logo (these guidelines also work for centers, departments, and programs). Typography for such instances shows a connection to the University but also distinguishes itself from the logo in prominence. In the examples below, the university font (Avenir Next) is used with a gray rule to give space between the name and the UMBC logo.
Option 1: The college/division/department/office/center/program name is included beneath the primary UMBC logo aligned to the left side of the “U”.
Option 2: The college/division/department/office/center/program name is included to the right of the vertical UMBC logo aligned to the same baseline as the acronym. This version can have three lines (with the last line aligned to the baseline of UMBC).
Option 2b: In some cases, the name of the college/division/department/office/center/program is shorter (from a character/word count) so this option gives a little more prominence to the name in relation to the UMBC vertical logo.
Option 3: This example shows an Office that is affiliated with a Division.
Option 4: This example shows a Program that has partnered with a Center.
Option 5: This example shows the option for a named space.
When sizing the logo options above, the minimum size should never be less than one inch (1″) in height. The Creative Services department should always be contacted to assist with the creation of these logo options.
Promo Item Options
There will be times where the above options do not work for specific promo items because the art area is too small. Below are a few examples of some of the alternatives that could be used. In most cases, these examples include a UMBC logo with the college/division/department/office/center name in Avenir Next (the university font).
Example 1: UMBC Police Polo
In the above example, the art area was vertical which meant a “lockup” would not work. The solution here was to use the vertical version of the UMBC logo with “Police” typeset underneath in Avenir Next Bold/all caps. The gold version of the vertical logo is best for this application since the polo is black.
Example 2: UMBC Graduate School Lanyard
In the above example, a longer art area was defined. The solution here was to repeat the primary version of the UMBC logo with “Graduate School” typeset to the right in Avenir Next Bold/all caps. The gold version of the primary logo is best for this application since the lanyard strap is black.
Example 3: UMBC Graduate School Pen
In the above example, again the art area was too small for a “lockup.” The solution here was to stack a white version of the primary UMBC logo with “Graduate School” typeset underneath in Avenir Next Bold/all caps. A white version of the primary logo is best for this application since the pen body is pewter.