As campus messaging grows to include video produced by multiple departments, this section is meant to give guiding principles for tone, visuals, and representation of our campus community.
In our imagery, we should strive to show an authentic UMBC experience that gives our audience a true sense of place. All video and animation should be developed considering our inclusive culture, innovative teaching and learning, research across disciplines, and civic engagement. We should avoid video of lone subjects, but instead show people working together, and whenever possible, diverse groups should be captured. Best practices for lower thirds, opening titles, and end cards are outlined below.
Any questions regarding video creation should be directed to Corey Jennings ’10, Video Producer with the Office of Institutional Advancement (OIA), at firstname.lastname@example.org.
Existing Video Assets
Videos produced by UMBC are made available, when deemed necessary, on the UMBCTube YouTube page. This page is managed both by OIA and the New Media Studio as the primary video platform for UMBC. Through that page, you may embed videos on websites, show to our community at large or embed in Google Sheets presentations. If you need to download these files for a specific presentation, digital signage, or other usage, please email email@example.com. Please DO NOT download videos directly from YouTube via a third party website or page. These files will not be of high quality, and may contain errors. These video files are considered final, and no editing should be made to them for outside usage. Questions regarding changes and/or additions to this page may be made at firstname.lastname@example.org.
New Video Assets
If you or your department would like assistance with a new video, please contact Corey Jennings at email@example.com, or New Media Studio at firstname.lastname@example.org, to determine the course that makes most sense for your project.
Use of Logo in Video
All uses of the logo in video should be in accordance with the UMBC Branding & Style Guide at styleguide.umbc.edu/umbc-logos/.