UMBC Black: CMYK – C:0 M:0 Y:0 K:100, RGB – R:0 G:0 B:0, Web – #000000, PMS – Black
UMBC Gold: CMYK – C:0 M:25 Y:100 K:0, RGB – R:255 G:204 B:0, Web – #ffc20e or #ffcc00 (web safe), PMS – 1235C/123C (depending on application)/109U
UMBC Red: CMYK – C:0 M:100 Y:100 K:0, RGB – R:255 G:0 B:0, Web – #ed1c24 or #ff0000 (web safe), PMS – 032C/U
UMBC Retriever Brown: CMYK: – C:0 M:25 Y:100 K:35, RGB – R:177 G:137 B:6, Web – #b18906, PMS – 1255C/U
The school colors for UMBC (and all University System of Maryland institutions) are the colors of the state flag: red, gold, black, and white. To build distinction within the university system, UMBC has selected a particular bright shade of red, PMS 032, for its logo and letterhead system. UMBC’s official school colors—black and gold—should be featured most prominently on all other communication pieces and signage, with PMS 032 (red) used only as an accent color.
Materials developed for institutional use are strongly encouraged to use black and gold.
Whenever possible, designers should reproduce the university wordmark in two colors, employing black and PMS 032, since such treatments will reinforce the strength of the words. If they are working with a limited color palette in which red is not available, the wordmark should be reproduced in a single color, generally the darker and more neutral of the shades used. Designers should not reproduce the wordmark in any shades of red other than PMS 032, since this may create confusion as to the institutional color.
In the above example, black represents a field of color, not a black box.
Two-color treatments of the logo can only be in red (PMS 032 or CMYK/RGB red equivalent) and black. No other shade of red should be substituted for PMS 032 or CMYK/RGB equivalent.
UMBC has selected PMS 1235c (on coated stock) and PMS 109u (on uncoated stock) as a shade of gold most compatible with PMS 032 red. This gold plus the red can be used when a strong association with university institutional colors is desired. Designers should note that it is not required to use any of the hallmark colors (PMS 032 or PMS 1235) throughout publications. It is advisable to use these colors when a strong institutional identity is desired, such as for official university events (e.g., Commencement, Convocation). It is also strongly recommended that PMS 032 be used when printing the wordmark.
When working with CMYK process, a fairly close match to PMS 032 can be achieved by mixing 100% magenta and 100% yellow. A match to PMS 1235 can be achieved by mixing 25% magenta and 100% yellow. Since printers vary in their color reproduction it may be advisable to simply request that the printer take responsibility for whatever color-build will best match the value of PMS 032 and PMS 1235.