There are several variations of the UMBC wordmark to accommodate the range of contexts in which it is applied. Designers and desktop publishers can download high-resolution PNGs or JPGs (raster based) and Adobe Illustrator EPS (vector based) copies of the wordmark for use in printed and digital materials. Clicking the EPS link should initiate the download process. To download PNGs, click the link. The image should load in a new window/tab and then you can right-click(PC) or option-click (Mac) anywhere on the image to choose ‘Save Image As’, ‘Save Picture As’ or ‘Download Image to Disk.’ Finally, choose a location to save the image; then click ‘Save.’
The University Seal
Diplomas and certificates are the only approved use for the university seal. It is not available for general campus use.
When to use the logo
The basic rule for whether the logo needs to appear on a publication is whether it is intended for audiences beyond campus. A flyer posted by a student group on campus may not need a logo. A brochure sent to prospective students, or an advertisement placed in a newspaper does. Generally, the logo should be placed on the cover -AND- back of a printed piece. It should be prominently placed and unobscured so that it can quickly be seen at a glance.
Primary Logo – Color
Primary Logo – Single Color/Black
Vertical Logo – Color (alternative to primary mark)
Please note: This logo should only be used when there are space limitations (for example: a need for a narrow application in a digital ad)
Vertical Logo – Single Color/Black (alternative to primary mark)
Please note: This logo should only be used when there are space limitations (for example: a need for a narrow application in an online digital ad). This logo can also be colorized (in a single color) to fit your design requirements.
Download EPS (Black/vector) or PNG (RGB/raster)
Logo with the ‘Honors’ tagline (reserved for use by Undergraduate Admissions)
Please note: This logo can be colorized (in a single color) to fit your design requirements.
Please refer to this page for proper use of the retriever logo.
Grit & Greatness – The Campaign for UMBC
This variation is the preferred option for all Campaign communications, apparel, promo items, and stationery (letterhead, business cards, envelopes, etc.). To request an alternative version of the Campaign logo, please contact Creative Services.