These assets and animations have been designed to ensure brand consistency across videos at UMBC. Please follow the directions and utilize the below assets. All templates provided are in 1080p, 30fps, and for use in Adobe Premiere Pro, as the Adobe Creative Suite is provided to staff and faculty. Please note that in no way should these templates be altered or modified in any capacity. If you have any further questions regarding these directions or files, please reach out to University Communications and Marketing’s video producer by emailing videoproduction@umbc.edu.
Lower Thirds for UMBC community members
We provide three variations of a lower third for use in official UMBC videos. No other lower-third template should be used. The Shield Logo version is the primary lower third and should be used in most instances. The Athletic Logo version should be used when the video pertains to Athletics and Recreation. The Simple version should only be used when it includes individuals from organizations outside of UMBC, such as a business or other university.
A fourth lower third exists for use in formal UMBC messages and is only available on a case-by-case basis, by request. Please contact the video producer by emailing videoproduction@umbc.edu.
All names and descriptors should follow the UMBC Text Styles and the UMBC Alumni Styles webpage guidelines. These templates require the use of the UMBC primary font Avenir Next, please refer to the Typography Page on the Style Guide for directions to purchase fonts you do not have access to currently.
Direct Link to Lower Third Templates
Titles, Captions, and End Screen Animation
To continue supporting the Brand & Style Guide, we have produced templates for titles and captions. Each template has a range of customizable features and an alternative colorway for differing needs.
Additionally, we are providing an end-screen logo reveal animation for use at the end of your videos. This is a fade to black, with the UMBC logo. This ensures correct usage and sizing of the logo to finish out your videos.
Direct Link to Title, Captions, and End Screen Animation Templates
YouTube Thumbnail Template
Primarily for users who upload onto the primary UMBC YouTube channel, UMBCtube, this Photoshop file is to assist in generating consistent thumbnails for our channel videos. Guidelines are built into the file, but in general, font style, size, color, and spacing should not change. The file includes 3 different options.
Direct link to Photoshop Template
Guide for Recording High-Quality Smartphone Videos
We invite you to read our guide for producing high-quality video content on your phone. Additionally, we have produced a one-sheet page for reference for filming yourself, or another person, that you are able to download and share with others as needed!
Recording Footage on your Phone
UMBC Land Acknowledgement Statement Animation
UMBC acknowledges the land of Indigenous peoples on which UMBC is located and encourages all in our community to share the following video statement during meetings or as part of other projects. For more information about the statement, visit the Office of Equity and Inclusion.
Download an animation of UMBC’s Land Acknowledgement Statement here