UMBC50

As we communicate within the UMBC community and beyond about UMBC’s 50th Anniversary, please use the following information to guide you in adding the 50th branding to your websites, posters, social media, and elsewhere. Celebration of the 50th will end at the end of the spring 2017 semester. For questions, please feel free to contact Jenny O’Grady, editor of UMBC Magazine, at jogrady@umbc.edu, or Jim Lord, design director, at jlord1@umbc.edu.

The Grit & Greatness Brand

The wordmarks you see below will be used as noted for internal and external communications related to UMBC’s 50th anniversary. The brand statement is as follows:

A great university is forged with grit and a shared vision of excellence. Together, our faculty, staff, students, and alumni have made UMBC a national leader in diversity, excellence, and innovation—in only 50 years. We take special pride in our graduates, whose vital contributions to society and the economy extend UMBC’s impact throughout Maryland and beyond.

As we talk about “grit & greatness” in our messaging, where possible we should make special note of the fact that UMBC’s success is built upon collective “moments of greatness” as well as individual successes.

UMBC50 logo variations

Download all logo variations here.

Primary Logo

UMBC50 Grit and Greatness

This variation is the preferred option for all 50th communications, apparel, promo items, and stationery (letterhead, business cards, envelopes, etc.).