The official university seal consists of the Maryland state flag rendered as a shield, topped by the initials “UMBC” and encircled by “University of Maryland Baltimore County,” and the founding year of 1966. Its use is limited to UMBC diplomas, certificates, and high-end merchandise sold in the bookstore. It may also be employed for ceremonial occasions, such as Commencement and Convocation ceremonies.
Except for ceremonial occasions, the university wordmark should be the primary identifier used.
Designers should NOT use the seal in place of, or in conjunction with, the university wordmark. Questions about the use of the university seal should be directed to Jim Lord ’99, AVP of Brand and Creative Strategy.