There are several variations of the UMBC wordmark to accommodate the range of contexts in which it is applied. Designers and desktop publishers can download high-resolution JPGs (raster based) and Adobe Illustrator EPS (vector based) copies of the wordmark for use in printed and digital materials. Clicking the EPS link should initiate the download process. To download JPGs, click the link. The image should load in a new window/tab and then you can right-click(PC) or option-click (Mac) anywhere on the image to choose ‘Save Image As’, ‘Save Picture As’ or ‘Download Image to Disk.’ Finally, choose a location to save the image; then click ‘Save.’
The University Seal
Diplomas and certificates are the only approved use for the university seal. It is not available for general campus use.
When to use the logo
The basic rule for whether the logo needs to appear on a publication is whether it is intended for audiences beyond campus. A flyer posted by a student group on campus does not need a logo. A brochure sent to prospective students, or an advertisement placed in a newspaper does. Generally, the logo should be placed on the cover and/or back of a printed piece. It should be prominently placed and unobscured so that it can be quickly seen at a glance.
Offset Logo (primary mark)
Horizontal Logo (alternative to primary mark)
Vertical Logo (alternative to primary mark)
Logo without tagline
(optional mark for email signatures, online, and broadcast use)
Please note: This logo can be colorized (in a single color) to fit your design requirements.
Please refer to this page for proper use of the retriever logo.
Grit & Greatness – The Campaign for UMBC
This variation is the preferred option for all Campaign communications, apparel, promo items, and stationery (letterhead, business cards, envelopes, etc.). To request an alternative version of the Campaign logo, please contact Creative Services.