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Brand and Style Guide
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Brand and Style Guide
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Using Our Brand
What Makes Us UMBC
Using the Brand in Your Writing
Showing Our Story: Graphics
Showing Our Story: Photography
Showing Our Story: Video
Commitment to Web Accessibility
Brand FAQs
Text Guide
UMBC Text Styles
Alumni Styles
Capitalization
Email and Web
Inclusive and Affirming Language
Numbers
Punctuation and Grammar
Graphics Guide
UMBC Logos
College, Division, and Office Logos
UMBC Colors
Graphic Elements
The University Seal
Retriever Athletics Logo
Campaign for UMBC Logo
Photography Guide
Tips for Taking a Good Photo of Yourself
UMBC Video Guidelines
How to Record High Quality Video on a Phone
Video Tools and Animations
Typography
Stationery
Student Club and Org Guidelines
Social Media
UMBC Community Guidelines for Social Media
Social Media Best Practice Guidelines
Getting Started on Social Media
Sizing Graphics for Social Media & myUMBC
Terms and Permissions for Use of Creative Works
Photography and Fair Use
Photo/Video/Audio Release Form
UMBC’s COVID-19 Social Media Posting Guidelines
Downloads
UMBC Logos
Electronic Letterhead
Graphic Elements
Backgrounds and Presentations
Photo/Video/Audio Release Form
Welcome Posters
Video Tools and Animations
Logos
Please go to the new
UMBC logos
page for downloads and information related to the new logo.