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Retriever Athletics Logo


The official UMBC athletics logo consists of a stylized Chesapeake Bay Retriever with an arched “UMBC” over its head. Its use – and all variations of the athletics brand – are limited to athletics materials and merchandise sold in the bookstore. It may also be employed for special occasions, such as Commencement and Convocation ceremonies. It should not be used by academic programs in place of the official “UMBC: An Honors University in Maryland” wordmark. It should not be modified in any way. Understanding that the honors wordmark has limitations online, you can use the appropriately typeset “UMBC” without the tagline in cases where the tagline would not be readable.

Sizing the Logo | Incorrect Use | Special Exemptions

Retriever Image Use

UMBC’s mascot, the Chesapeake Bay Retriever, and its characterization, True Grit, are important parts of our campus culture and history. Students, alumni, faculty, and staff refer to themselves as “Retrievers” with a great deal of pride. The Chesapeake Bay Retriever, as a breed, exhibits a number of qualities found in UMBC’s students and alumni. They are extremely hard-working; sensitive and serious; and intensely loyal and protective of those they’ve grown to love.

Language and imagery related to the “Retriever” is woven throughout a variety of campus communications, on websites, print pieces, letters, signage, clothing, and more, including the campus magazine.

As we use the Retriever to help communicate the UMBC story, please follow these important guidelines to help maintain a consistency of brand and message:

  • While the Retriever image, logo, and related Athletics marks are linked to many aspects of UMBC life, they should not be used to represent academics at UMBC. Consider, instead, using photographs of students, the library, the Honors logo, etc., to represent the academic element of the UMBC experience. For more information about proper use of the athletics logo, see below.
  • No member of the UMBC community stands alone. When we use images of the Retriever statue, we should display it in a way that reflects our community. For instance, instead of displaying an image of the statue alone, it might include members of the community surrounding it.

Athletics logo variations

Primary logo

UMBCretrievers_LOGO

This variation is the preferred option for all communications, apparel, environmental graphics, and stationery (letterhead, business cards, envelopes, etc.). Please note that when this logo is placed on a gold background the outer gold edge should be changed to white.

Single Color Alternatives

When using the primary logo in black (single color), please make sure the outer edge is represented (shown here with a thin outline). There are single color alternatives available for each logo variation. Please contact UMBC’s Creative Services with any special retriever logo requests.

one color examples

Fulldog logo

UMBCretrievers_FULLDOG

Retrievers wordmark

UMBCretrievers_WORDMARK

Individual sport wordmarks

Mens lacrosse wordmark example

A wordmark variation has been created for each NCAA Division I sport the Retrievers participate in. Individual sport wordmarks should be used in a secondary (smaller) role when used in combination with the primary logo. If you need a sport wordmark, please contact Creative Services.

Arched UMBC logo

UMBCretrievers_JUSTUMBC

The Creative Services department is always available to offer a professional opinion if there is some question about which variation should be used for a particular project.

Sizing the logo(s)

Primary logo

UMBCretrievers-logo-size

Fulldog logo

UMBCretrievers-fulldog-size

Retrievers and/or Sport wordmarks

UMBCretrievers-wordmark-size

Arched UMBC logo

UMBCretrievers-justumbc-size

Designers should strive for readability of all elements (the white of the eye, the UMBC, and the TM) when using the Athletics logo in their work. They should also avoid placing the retriever marks too close to other logos. A 1/2″ (half inch) of clearance around the logo is recommended.

Examples of incorrect uses of the Athletics logo

1) DO NOT: Render the logo using variant typefaces

retriever-alt-typeface

2) DO NOT: Add graphics, alternative colors, patterns, textures, or images to the face of the retriever AND/OR arched UMBC

retriever-patterns

3) DO NOT: Change the orientation of the mascot. The mascot’s gaze was designed to face the competition in a normal Home vs. Away display of logos (where the home team is on the right).

retriever-orientation

4) DO NOT: Add graphics to the logo

retriever-addition

 

5) DO NOT: Reposition elements of the logo

retriever-remove-place

6) DO NOT: Invert the colors

retriever-reverse

7) DO NOT: Electronically condense or stretch the wordmark
retriever-skew

 

Special exceptions:

The UMBC Retrievers wordmark can be changed to include department names. If you are interested in a mark like this (see below), please contact Creative Services.

UMBC_rec_sports

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