There are several variations of the UMBC wordmark to accommodate the range of contexts in which it is applied. Designers and desktop publishers can download high-resolution JPGs (raster based) and Adobe Illustrator EPS (vector based) copies of the wordmark for use in printed and digital materials. Clicking the EPS link should initiate the download process. To download JPGs, click the link. The image should load in a new window/tab and then you can right-click(PC) or option-click (Mac) anywhere on the image to choose ‘Save Image As’, ‘Save Picture As’ or ‘Download Image to Disk.’ Finally, choose a location to save the image; then click ‘Save.’
The University Seal
Diplomas and certificates are the only approved use for the university seal. It is not available for general campus use.
When to use the logo
The basic rule for whether the logo needs to appear on a publication is whether it is intended for audiences beyond campus. A flyer posted by a student group on campus does not need a logo. A brochure sent to prospective students, or an advertisement placed in a newspaper does. Generally, the logo should be placed on the cover and/or back of a printed piece. It should be prominently placed and unobscured so that it can be quickly seen at a glance.
Offset Logo (primary mark)
Horizontal Logo (alternative to the primary mark)
Vertical Logo (alternative to the primary mark)
Please refer to this page for proper use of the retriever logo.
Please refer to this page for proper use of the UMBC50 logo.
This variation is the preferred option for all 50th communications, apparel, promo items, and stationery (letterhead, business cards, envelopes, etc.). To request an alternative version of the UMBC50 logo, please contact Creative Services.
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